[Download] "Pursuing Cadbury (A)" by Stewart Thornhill & Ken Mark # Book PDF Kindle ePub Free

eBook details

Title: Pursuing Cadbury (A)
Author : Stewart Thornhill & Ken Mark
Release Date : January 04, 2012
Genre: Business & Personal Finance,Books,Management & Leadership,Economics,
Pages : * pages
Size : 9116 KB

Description

Keith Palmerston, managing director at PKG Capital, is thinking about what to do with his firm's holdings in Kraft Foods. In early 2010, Kraft, primarily a grocery products firm, is trying to acquire Cadbury, a well-known U.K.-based chocolate manufacturer. Palmerston is trying to determine if Cadbury is a good fit for Kraft's operations and if the transaction will generate value for shareholders. This case study can be used in a strategy course as part of a negotiations module, for strategic analysis and to discuss the topic of valuation.